The product you offer may be diverse within this industry but your primary focus is on delivering value to paying clients and filling each available space. You've probably considered several options to grow your business like offering early bird pricing, group discounts or other specials as an incentive to find new clients and encourage bookings. Alternatively, you could consider developing strategies that allow you to fill your unproductive times and unsold seats at full value and grow your word of mouth referrals.
For over 26 years, Bartercard has been partnering with education and training businesses helping them to fill vacancies with loyal clients. By tapping into Bartercard's network of approximately 35,000 business owners, they have been able to break into new markets, grow their referrals and conserve cash by paying for printing, promotions, office equipment and other regular expenses using the Bartercard trade baht earned.